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AAA Walk to End Distracted Driving


What:     AAA Northern New England is hosting a Distracted Driving Awareness Walk attended by AAA employees and community safety partners.  The demonstration starts with interactive traffic safety expo, followed by a press conference, then ends with short "AAA Walk to End Distracted Driving" around Baxter Boulevard.


When:   Sunday 9/29 :
9:00 am: Traffic Safety Expo
9:30 am: Press Conference
10:00 am: walk
10:30 am-11:00 am: Breakfast, and Traffic Safety Fair

Where:   Parking Area at the AAA Office, 68 Marginal Way Portland.

Who:      Eric Cyr, President, AAA Northern New England
Judy Bouchard, Daughter Heather was killed in a distracted driving crash
Frank Clark Portland Police Chief
Maine State Senator Bill Diamond

Why:     AAA Northern New England will host this event to raise awareness and present statistics about driver distraction, as well as partner with law enforcement and state officials, to remind drivers, “Don’t Drive Intoxicated. Don’t Drive Intexticated.” The goal is to make smartphone use while driving as socially unacceptable as alcohol-impaired driving. In 2017, distracted driving killed 3,166 people nationwide. According to the National Highway Traffic Safety Administration (NHTSA), distracted driving claims an average of nine lives each day and seriously injures 1,000 more, although experts believe those numbers are likely much higher. 

Visuals:  A crashed car that was involved in a distracted driving crash
Distracted Driving Simulator experience
B-roll of AAA’s TV PSA’s  “Don’t Drive Intoxicated. Don’t Drive Intexticated
Seatbelt convincer
Carting Cone course with distracted goggles

Contact:  Pat Moody,, 207-838-8957

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AAA Northern New England is a member club affiliated with the American Automobile Association (AAA) national federation and serves members in Maine, New Hampshire, and Vermont.